Best Session of #INBOUND18 from @ChloeDiVita!
Your idea. Your message.
Find the details that will connect best with the right audience. The audience who will share your message.
There is no perfect way; only your way.
Simplify your message to communicate it best, resulting in your audience being able to spread your message for you.
Choreograph your content so that your message is memorable.
Share your story, your way, using your strengths and never be forgotten.
Connect. Communicate. Choreograph.
Great, but what does that mean? I thought you might ask…
Connect: In order to truly connect with your audience, you must know who you are talking to – and I don’t mean the demographic. Demographics are important, but people are people first and demographics second. Who is your customer? What does their day look like? What are their values and beliefs? To connect with them, you need to speak to them, and when you speak to them, they are more apt to share your message for you.
Communicate: Getting your message into clear, easily shareable bits can be a messy, creative process. Hashing out what works and what doesn’t is vital to creating memorable content. It takes works to organize your content in a way that allows it to be communicated to your audience easily; to be remembered and repeated.
Choreograph: Whether on a stage or online or in a board room or anywhere in between, choreographing your content helps your audience remember. You must bring all of the pieces together for the most impactful presentation of your message. The words you choose, the images that support them, the way you make your customer feel, when these are aligned, your audience will share your message for you.
I can help. I offer private coaching sessions, group coaching sessions, and corporate sessions for internal groups.
Interested? Let’s chat! Fill out the form below to book a discovery call and make sure we are a perfect match.
Ready to work together? Or want to chat and learn more? Share your info with me here!
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